New Raver, 90’s, fruits and colourful people.

This is the next past.

A long time ago they used to be called “freaks”, then electronic music came and they became “ravers”, but the electronic music and ecstasy died and they turned into “ridiculous” and dust. BUT now, it seems they are hyper than ever.

Here it goes the “NEW RAVERS”. No one knows exactly where they came from, but the truth is Japan is full of them. Fashion market for normal people has taken a little bit inspiration from them and the new collections for summer, at least in Brazil, are about COLOURS. Primary colours and a lot of attention.

In music, Cassette Playa and especially Klaxons recently came with all noise and psychedelic video clips. A lot of neon, bright colours and a strange behavior. They are famous worldwide and people has been talking about them everywhere mostly because of their sexuality equally “neon”. In the end they only brought together the 70’s show breaks with neon lights from snooker bars plus cocaine

Rayban got into this new wave too and released a new revisited collection of sunglasses from 80’s, with real colours like red and white. Of course, the not-so-cool actress from hollywood, Chloë Sevigny, has appeared right after wearing rayban, and now, she is the coolest actress ever just because she doesn’t know how to choose what goes with her face and what doens’t. with a litle help from a unreleased sex scene from The Brown Bunny. Magazines calls that cool. Facebook people take picture with fake versions and subtitle their cool.

In Japan they are more known as “FRUiTS”. Excentric people who make their own clothes and do everything to make it unique and…weirdo. FRUiTS is a monthly magazine published by photographer Shoichi Aoki in Japan. It started in 1997 after Aoki noticed a new trend in fashion among young people in Harajuku. Instead of a fashion trend that was dictated by designers, this was a trend started by the young people themselves. Which in America they known that too as Halloween Costume.

In Argentina, Tomi and Cherry has released a new collection based specially on that trend. As you can see Kubrick could make these backstage his new clockwork orange.

And don’t forget about your hair, this is very important no matter what. A lot of hair dye companies has been lauching new products on new colours besides of your grandma options. Jeans colour, Special effects are very famous among young people just because they have neon colours that can make you look like a Pikachu. Happy and shinning.

So, to make yourself new rave follow the hot-topics bellow:

– anything between grey and brown won’t make you look like them. imagine a disco and there you are.

– remember the CMYK stuff. dye clothes with those colours and you will be “in”. remeber your dad’s suit? dye clothes on these colours and you will be “out”.

– make combinations and ask to someone. if you get something like “it is horrible/it doens’t goes with/are you insane/my eyes, my eyes!” you have a new raver outfit.

– Set free your nerd side. Remember Atari pixel characters? Print on your shirt. Many of the prints were inspired by retro video games, Japanese manga cartoons and European graffiti. Everybody can be an artist, ask help of your 3 years-old nephew, he will rock.

– Don’t forget this is about to be unique. This is a narcissist trace, they like to be seen and no matter what you think at same time they are trying to get opinions around.

Keywords: New ravers, neon, fashion, trends, exotic, narcissist, self-affirmation, fruits, japan, bizarre, psychedelic.